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Gordon is organizing a giant “Where’s Gordie” game: a life-sized game that takes place all over Belgium throughout the summer. At each event, the challenge is the same: you have to spot the Gordie walking around in the crowd. The goal is to scan the QR code that he or she is wearing to win €500 in concert tickets!
 
The Gordie will be easily recognizable by wearing a cap or a scannable t-shirt in the brand's colors. The Gordie with the highest number of scans will also have the chance to win €500 in concert tickets and the Gordon Summer Cup 2025!